http://www.zaidalasady.co.uk Zaid Al-Asady - Interactive Creative/Art Director Tue, 24 Jan 2012 13:40:15 +0000 http://www.zaidalasady.co.uk en http://www.zaidalasady.co.uk/WONDERBRA http://www.zaidalasady.co.uk/following/zaidalasady.co.uk/WONDERBRA Tue, 24 Jan 2012 13:40:15 +0000 Zaid Al-Asady - Interactive Creative/Art Director 2666954 Our team at Them Two joined forces with JN Motion to pitch and win the Wonderbra Europe account. The campaign is currently in production, aimed to go live early 2012. <img src="http://payload18.cargocollective.com/1/1/35894/2666954/_0008_wonderbra_1.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666954/_0008_wonderbra_1_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/1/35894/2666954/_0009_wonderbra_2.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666954/_0009_wonderbra_2_o.jpg" align="left" /> http://www.zaidalasady.co.uk/IKEA-HAPPY-TO-BED http://www.zaidalasady.co.uk/following/zaidalasady.co.uk/IKEA-HAPPY-TO-BED Tue, 24 Jan 2012 13:40:14 +0000 Zaid Al-Asady - Interactive Creative/Art Director 2666924 We created a new integrated campaign for IKEA, ‘Happy to Bed’, which aims to position the bedroom as more than just a place to go sleep. The campaign started with a sixty second TV spot ‘Playfight’ featuring a couple tossing toys, pillows and socks at each other, reminding grown-ups of the fun they had as children before going to sleep. The campaign also features ‘Happy to Bed’ clock idents on Channel 4 to remind people to go ‘Happy to Bed’, also featured is a sleep cycle based app that works like an alarm clock for bedtime as well as commissioning an independent writer to thoroughly investigate what it means to go ‘Happy to Bed’ who will write a daily blog as part of the exploration. <img src="http://payload18.cargocollective.com/1/1/35894/2666924/_0000_ikea_1.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666924/_0000_ikea_1_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/1/35894/2666924/_0001_ikea_2.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666924/_0001_ikea_2_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/1/35894/2666924/_0002_ikea_3.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666924/_0002_ikea_3_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/1/35894/2666924/_0003_ikea_4.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666924/_0003_ikea_4_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/1/35894/2666924/_0004_ikea_5.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666924/_0004_ikea_5_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/1/35894/2666924/_0005_ikea_6.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666924/_0005_ikea_6_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/1/35894/2666924/_0006_ikea_7.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666924/_0006_ikea_7_o.jpg" align="left" /> Credits: With Mother London. Built by Fuerte. http://www.zaidalasady.co.uk/3SIX5-PROJECT http://www.zaidalasady.co.uk/following/zaidalasady.co.uk/3SIX5-PROJECT Tue, 24 Jan 2012 13:40:12 +0000 Zaid Al-Asady - Interactive Creative/Art Director 2641547 I was invited to become an author for the 3SIX5 Project this year. My day was May 7th 2011. You can read my entry here <img src="http://payload17.cargocollective.com/1/1/35894/2641547/_0014_3six5_2_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2641547/_0014_3six5_2__o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2641547/_0013_3six5_1_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2641547/_0013_3six5_1__o.jpg" align="left" /> http://www.zaidalasady.co.uk/D-AD-NEW-BLOOD-FESTIVAL http://www.zaidalasady.co.uk/following/zaidalasady.co.uk/D-AD-NEW-BLOOD-FESTIVAL Tue, 24 Jan 2012 13:40:11 +0000 Zaid Al-Asady - Interactive Creative/Art Director 2666940 In July 2011, Paul Skinner and I were invited to speak to the graduate class at D&AD's New Blood Festival. Our talk was titled 'How big is a big idea?' and focused on interactive thinking within advertising. <img src="http://payload18.cargocollective.com/1/1/35894/2666940/_0007_dandad.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666940/_0007_dandad_o.jpg" align="left" /> http://www.zaidalasady.co.uk/BOLTHEART-SERIES-1 http://www.zaidalasady.co.uk/following/zaidalasady.co.uk/BOLTHEART-SERIES-1 Tue, 24 Jan 2012 13:40:09 +0000 Zaid Al-Asady - Interactive Creative/Art Director 2641540 A limited run of glow in the dark screenprints, created as part of the opening to the boltheart series. <img src="http://payload17.cargocollective.com/1/1/35894/2641540/_0016_shine_2_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2641540/_0016_shine_2__o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2641540/_0015_shine_1_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2641540/_0015_shine_1__o.jpg" align="left" /> http://www.zaidalasady.co.uk/NIKE-THE-CHOSEN http://www.zaidalasady.co.uk/following/zaidalasady.co.uk/NIKE-THE-CHOSEN Tue, 24 Jan 2012 13:40:05 +0000 Zaid Al-Asady - Interactive Creative/Art Director 2642000 Nike ran a global competition in 2011 called The Chosen. In order to enter, skate, surf or bmx crews shot a film of themselves, showcasing their skills and their lifestyle. In order to support the UK market, we conceived and produced a set of activities that would aid and encourage applicants. This included a series of 24 GET CHOSEN videos which were placed on the Nike Facebook page, and as bumpers on action sports video sites such as mpora.com and designed to inspire our young athletes. <img src="http://payload17.cargocollective.com/1/1/35894/2642000/_0000_chosen_1.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2642000/_0000_chosen_1_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2642000/_0001_chosen_2.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2642000/_0001_chosen_2_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2642000/_0002_chosen_3.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2642000/_0002_chosen_3_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2642000/_0003_chosen_4.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2642000/_0003_chosen_4_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2642000/_0004_chosen_5.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2642000/_0004_chosen_5_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2642000/_0005_chosen_6.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2642000/_0005_chosen_6_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2642000/_0007_chosen_7a.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2642000/_0007_chosen_7a_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2642000/_0008_chosen_8.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2642000/_0008_chosen_8_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2642000/_0009_chosen_9.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2642000/_0009_chosen_9_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2642000/_0010_chosen_10.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2642000/_0010_chosen_10_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2642000/_0011_chosen_11.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2642000/_0011_chosen_11_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/1/35894/2642000/_0012_chosen_12.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload17.cargocollective.com/1/1/35894/2642000/_0012_chosen_12_o.jpg" align="left" /> Credits: With Paul Skinner, Darren Wright and Guy Featherstone. Directed by Dan Magee (skate) / Matty Lambert, Peter Adam (bmx) / Tim Boydell, Anthony Butler (surf) Built by Instrument. http://www.zaidalasady.co.uk/BECK-S-GREEN-BOX-PROJECT http://www.zaidalasady.co.uk/following/zaidalasady.co.uk/BECK-S-GREEN-BOX-PROJECT Tue, 24 Jan 2012 13:40:05 +0000 Zaid Al-Asady - Interactive Creative/Art Director 2629792 On 4 July, a soaring 200-foot high digital sculpture by acclaimed artist Arne Quinze was unveiled on top of the flame of the Statue of Liberty in New York to mark the launch of the Beck’s Green Box Project, the world’s biggest cultural commissioning programme of its kind. The Green Box Project, co-created with Mother, is a global fund established to inspire, celebrate and financially support independent talent in art, design, music and fashion. Over the next three years, Beck’s, through The Green Box Project, will fund and showcase hundreds of projects by individuals with unique creative vision. The resulting art pieces will be experienced via augmented-reality in Green Boxes located around the world and will be permanently displayed in the fund’s virtual gallery. To start the project, from July to September 2011, Beck’s will release 30 Green Boxes holding exclusive virtual pieces by renowned artists in the US, UK and Italy. With these initial works marking the start of something spectacular, Beck’s seeks to commission hundreds of green boxes, conceived by members of the public, to be installed throughout 2012. Green Box Project on Vimeo <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0001_becks_2_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0001_becks_2__o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0002_becks_3_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0002_becks_3__o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0003_becks_4_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0003_becks_4__o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0004_becks_5_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0004_becks_5__o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0006_becks_7_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0006_becks_7__o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0007_becks_8_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0007_becks_8__o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0005_becks_6_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0005_becks_6__o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0010_becks_11_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0010_becks_11__o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0011_becks_12_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0011_becks_12__o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0012_becks_13_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0012_becks_13__o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0000_becks_1_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0000_becks_1__o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0008_becks_9_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0008_becks_9__o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/1/35894/2629792/_0009_becks_10_.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload16.cargocollective.com/1/1/35894/2629792/_0009_becks_10__o.jpg" align="left" /> Credits: With Mother London. http://www.zaidalasady.co.uk/STELLA-ARTOIS-CANNES http://www.zaidalasady.co.uk/following/zaidalasady.co.uk/STELLA-ARTOIS-CANNES Tue, 24 Jan 2012 13:40:04 +0000 Zaid Al-Asady - Interactive Creative/Art Director 2666961 Stella continues it's long run with the Cannes film festival, this time with a very unique integrated campaign. Currently in production, due to go live early 2012. <img src="http://payload18.cargocollective.com/1/1/35894/2666961/_0014_stella_5.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666961/_0014_stella_5_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/1/35894/2666961/_0010_stella_1.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666961/_0010_stella_1_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/1/35894/2666961/_0011_stella_2.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666961/_0011_stella_2_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/1/35894/2666961/_0012_stella_3.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666961/_0012_stella_3_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/1/35894/2666961/_0013_stella_4.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload18.cargocollective.com/1/1/35894/2666961/_0013_stella_4_o.jpg" align="left" /> Credits: With Mother London. http://www.zaidalasady.co.uk/THE-GUARDIAN-MEDIA100 http://www.zaidalasady.co.uk/following/zaidalasady.co.uk/THE-GUARDIAN-MEDIA100 Tue, 24 Jan 2012 12:36:08 +0000 Zaid Al-Asady - Interactive Creative/Art Director 660558 One page ad in the Guardian newspaper to promote the upcoming release of the Media Guardian's top 100 most influential people. We realised that the differences between the people in the top 100 and the readers of the Media Guardian are very small, and chose to highlight that, even opening up Space101 to reader's votes. <img src="http://payload.cargocollective.com/1/1/35894/660558/_0059_gua_1.jpg" border="0" width="670" height="452" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/1/35894/660558/_0059_gua_1_o.jpg" align="left" /> Credits: With William Fowler and Chris Groom. http://www.zaidalasady.co.uk/NOKIA-HEADSET-DESIGN http://www.zaidalasady.co.uk/following/zaidalasady.co.uk/NOKIA-HEADSET-DESIGN Fri, 08 Oct 2010 17:56:18 +0000 Zaid Al-Asady - Interactive Creative/Art Director 657195 To support the Music Almighty campaign, which featured illustrated headphones that represent different genres of music, we launched a site allowing users to design their own headphones based on Nokia’s Bluetooth Headset Range. A ‘You design it, we’ll make it’ competition format that saw the 5 winning designs produced into fully functioning headphones. They received international press including a post on Kanye West’s blog and were exhibited in GIZMODO's gadgets of 2009 in New York. This won a ONE SHOW INTERACTIVE GOLD PENCIL (2009) Credits: Conceptualised with David Bruno and Tom Seymour. Designed by Eze Blaine.